Monday, 29 March 2010

IDEAS & INSPIRATION: what has inspired the design of my magazine and why?

I wanted my magazine to appeal to the young anti-establishment generation. So I have drawn inspiration from the early punk magazines. Indie music is about real people and real stories so I wanted to reflect this in the design of my image. Punk aesthetic is about brutal basic honesty. No frills. It’s stripped down and bare.
             It says:  Do It Yourself. The fans themselves created the early punk movement. It wasn’t a big business enterprise; it was simply about the music. Many similarities can be drawn between this and the current Indie hype.
Jon Savage, a media theorist, has described the subculture as a "bricolage" of almost every previous youth culture that existed in the West since the Second World War "stuck together with safety pins”
There are three main genres of Indie music. Indie-pop, Indie-rock & Indie-dance. I am going to focus my magazine mainly on the first two. The word “Indie” comes form the word independent. Indie pop is a genre of alternative rock music that originated in the United Kingdom in the mid 1980s. Indie rock is a genre of rock music that originated in the United Kingdom and the United States in the 1980s and earlier. The term is often used to describe the means of production and distribution of independent underground music, as well as the style of music that was first associated with this means of production. Indie rock artists are known for placing a premium on maintaining complete control of their music and careers, releasing albums on independent record labels (sometimes self-owned and operated) and relying on touring, word-of-mouth, airplay on independent or college radio stations and, in recent years, the Internet for promotion. Musicians classified as indie rock are typically signed to independent record labels, rather than major record labels, although there are many examples of indie musicians switching to major labels mid-career. This practice blurs the lines between indie and mainstream music and is often the subject of debate amongst fans. Some spend most of their careers on major labels are still occasionally referred to by the press as indie because of their sound or aesthetic. 
Here are some images of “Sniffin’ Glue”. It was an early punk Fanzine all to do with the creative experimental.

Punk began with the rise of the band “The Sex Pistols”. They wrote songs about anarchy and songs that expressed their discontent with the way Britain was being run at the time. Punk was all about being original, creative and finding new and different ways of expressing yourself.
 2010 – Punk is now over. I have taken old ideas and made them modern and relevant to a new audience who have never heard of punk by using the paint splat design and the hand printed/ typewritten fronts. I have taken inspiration from this homemade style and I want to use it in my magazines design.

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