COLOUR: The effect it has and what colours I will be using on my media product.

Colour has a massive effect on the feeling of a magazine. Colours evoke and create different moods within the reader. Colours suggest different things. I have done some research into colour and here is a list of connotations that are associated with colour.

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

Light red represents joy, sexuality, passion, sensitivity, and love. 
Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness. Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath. Brown suggests stability and denotes masculine qualities. Reddish-brown is associated with harvest and fall.

Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

Dark orange can mean deceit and distrust. Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action. Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.

Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.

Dull (dingy) yellow represents caution, decay, sickness, and jealousy. 
Light yellow is associated with intellect, freshness, and joy.

Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.

Dark green is associated with ambition, greed, and jealousy. 
Yellow-green can indicate sickness, cowardice, discord, and jealousy. 
Aqua is associated with emotional healing and protection. Olive green is the traditional color of peace.

Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Light blue is associated with health, healing, tranquility, understanding, and softness. 
Dark blue represents knowledge, power, integrity, and seriousness.

Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.

Light purple evokes romantic and nostalgic feelings. 
Dark purple evokes gloom and sad feelings. It can cause frustration.

White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection

Black is associated with power, elegance, formality, death, evil, and mystery

For my magazine I want to appeal to the demographic type that is the anti-authority rebel and the creative experimentalists so I have decided to use a colour scheme of mainly black with Red, yellow & Blue. This colours are very clashing and therefore appeal to the nature of my demographic, as they themselves are rebel/ clashing against society. 

CODES & CONVENTIONS: How the front cover of a magazine portrays a certain image

To understand how I can get my magazine to appeal to my target audience, I have done some research into:

1.How magazines on the market today use certain conventions to appeal to their audience.

2. Demography- What certain techniques do to suggest a demographic.

MOJO:

NME

After looking at these magazine covers I have decided that for my magazine I want to incorporate the bold fonts but instead of using such a bright image i want to use one with more attitude. 

WHY DID I CHOSE PRINT?

I have chosen to do print for my final task for a few reasons. I am working on my own, as I feel that I don't have to rely on anybody else and that I can make decisions without having to consult others, which result in be being able to spend more time on the actual product. Also, if I were to undertake the film task it would mean me having to organize people to be in the film, time to actually film, props for the film and overall I feel that I am fairly competent using photoshop. 

I believe that by working with photoshop I will gain more experience with this software, which will be of huge benefit as this is a possible career path for me when I leave school. I have considered that I will not have the benefit of others creative influences and ideas, but I believe that I have enough skills to be able to compensate for the lack off help. 

I worked in a group for my preliminary task and found that I did most of the editing of the images and others were happy for me to do most of the work, so I thought I might as well work on my own. 

I am excited to be able to work with the photo editing software and hopefully I will be able to produce and individual and 'fresh' media product.

A GAP IN THE MARKET- finding a unique viewpoint, who would be my main competitior and who will publish my magazine.

My first step in this task will be to investigate magazine publishers in the UK. I thought this should be the first step i take as they will be the people putting the money behind the magazine and with out having a publisher i wont be able to get the magazine to a wider audience.

There are many publisher in the United Kingdom and most specialise in publishing certain genres. I have done some research into publishers and here is what i have found.

After typing "UK magazine Publishers" into various search engines, including http://www.bing.com/, http://www.google.com/ and http://www.ask.com/, the most common results were:

• IPC Media- It is one of the UK's leading magazine and digital publishers, and has a large portfolio selling over 350million copies a year. IPC have five division with each division taking care of a different genre of magazine. They publish mainly women's weekly or monthly magazines.



• Bauer (H) Publishing- When they took over Emap's consumer arm in 2008 they leapt from being the third biggest publisher in the UK to being the biggest Publisher in Britain, overtaking IPC media at the top. Bauer continued Emap's strategy of launching radio stations based on music magazines.

These two magazines are the biggest publishers in the UK, with Bauer claiming to also be the biggest publishers in Europe as a whole.

After looking at this information I decided to make a chart of all of the music magazines I know, and then to do some research into their publishers. Here is the Results:

The Magazines Publishers:

• Future Music - Future Publishing Ltd.



• KERRANG- Bauer (H) Publishing



• NME- IPC Media



• Blender- Alpha Media Group



• MOJO- Bauer (H) Publishing



• Rolling Stone- Straight Arrow Publishing Co. Inc.



• Artrocker - Freewheelin Media

After Gathering this knowledge it appears that Bauer are responsible the greatest proportion of Music magazines, and from my earlier research most magazines in general, and that IPC Media are their greatest rival. As Bauer are already the top publisher I believe that they would be less likely to be looking for new magazines and would rather focus on maintaining the success they are having at the moment. Therfore I believe that IPC Media would be more willing to find ways to sell get to different audiences. After loooking at IPC Media they dont publish a huge amount of music magazines and the most recognisable one is NME. NME has no set audience and appeals to a general music liking audience.

After gathering all this information it is clear to me that there is a gap in the market for an Indie music magazine and that IPC Media would be the place where there is need of another music magazine.

There is one large Indie magazine and therefore I feel there is room for a competitor. This magazine is Artrocker.